Yurek Aguirre
Branding Consultant
legal@unionandina.com
Yurek is a branding consultant with more than 15 years of experience in brand creation, management, and communication in the Peruvian market. During his career, he worked in the creative department of Belcorp, a Peruvian multinational present in 12 Latin American countries, where he participated in product development from conceptualization to launch. Later, he decided to specialize in brand strategy, working independently and collaborating with the branding consultancy Infinito on projects for local and multinational clients.
Education
• University and postgraduate studies at the Universidad de Lima
• ESAN School of Business
• Universidad Tecnológica del Perú
• Universidad de Ciencias Aplicadas
Latest 3 articles on our blog
Trademark registration process in Peru
Do you know the 6 key phases for trademark registration in Peru? The trademark registration process follows a structured sequence every owner should master: 🔍 1. Prior search (optional but highly recommended)🗂️ 2. Application filing⏳ 3. Formal examination📢 4....
What is the Andean Opposition? Trademark Regime in Andean Legislation
In the Andean Community, the Andean Opposition is a unique tool available to trademark owners or applicants in Peru, Colombia, Ecuador, and Bolivia. If you hold a registered trademark in an Andean country or are an applicant, and you identify an identical or highly...
Analysis of Novelty for Industrial Designs in Peru and the Andean Community
Novelty is an essential requirement for registering an industrial design in Peru or any Andean Community member state. Andean legislation provides that a design qualifies as new if, prior to the filing date or claimed priority date, it has not been made accessible to...