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Peru Trademark Law: How is the trademark registration procedure?

Peru Trademark Law: How is the trademark registration procedure?

If you have already decided to enter the Peruvian market, it is very important that you know the details of the registration procedure for your trademark. Formal examination stage Once your trademark application has been filed, a filing date will be generated which will provide you a prior right...

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Peru Trademark Law: How is the trademark registration procedure?

Peru Trademark Law: Quick Facts

Statistics Overview If you plan to enter the Peruvian market and start business, it is important that you take into account some statistics on the situation of trademarks in Peru. The following are some data extracted from the publication “World Intellectual Property Indicators, 2019”: Ranking of...

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Google Adwords and Trademarks: Latam Airlines vs Atrapalo Peru

Google Adwords and Trademarks: Latam Airlines vs Atrapalo Peru

Background In June 2017, Latam Airlines Group S.A. (hereafter, Latam) filed a complaint against Atrapalo Peru S.A.C. (hereafter, Atrapalo) for using LAN and LATAM trademarks as keywords in ads paid to Google Adwords, in order to identify the online tickets sales through a link that appears as one...

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