News and articles

Peru Trademark Law: How is the trademark registration procedure?

Peru Trademark Law: How is the trademark registration procedure?

If you have already decided to enter the Peruvian market, it is very important that you know the details of the registration procedure for your trademark. Formal examination stage Once your trademark application has been filed, a filing date will be generated which will provide you a prior right over any other trademark filed. This means that you will have a better right to access the registry compared to other applications for the same sign. Subsequently, your mark will be assigned a file number and will enter the formal examination stage. In this stage, it will be analyzed if your mark meets certain formal requirements, such as having a duly completed and signed power of attorney,...

read more
Peru Trademark Law: How is the trademark registration procedure?

Peru Trademark Law: Quick Facts

Statistics Overview If you plan to enter the Peruvian market and start business, it is important that you take into account some statistics on the situation of trademarks in Peru. The following are some data extracted from the publication “World Intellectual Property Indicators, 2019”: Ranking of total (resident and abroad) IP filing activity by origin, 2018 Peru - Trademarks: 42 Ranking of resident IP filing activity by origin, 2018 Peru - Trademarks: 34 On the other hand, the following information is extracted from the Yearbook of Institutional Statistics of The National Institute for the Defense of Competition and Intellectual Property (INDECOPI): INDECOPI - IP filing activity by...

read more
Protection on Geographical Indications and Traditional Specialities Guaranteed

Protection on Geographical Indications and Traditional Specialities Guaranteed

In September 2018, Legislative Decree No. 1397 was approved, incorporating geographical indications and traditional specialities guaranteed as elements of Industrial Property. Likewise, the Trademark Office from the Competition and Intellectual Property Agency – INDECOPI, was designated as the competent entity. The incorporation of geographical indications and traditional specialities guaranteed are aimed at generating value for those products whose differentiation is based on geographical origin and boosting the promotion of Peru's gastronomic offer, respectively. In this regard, on January 10, 2020 the Trademark Office published a proposal for its regulation. Some interesting aspects in...

read more
Google Adwords and Trademarks: Latam Airlines vs Atrapalo Peru

Google Adwords and Trademarks: Latam Airlines vs Atrapalo Peru

Background In June 2017, Latam Airlines Group S.A. (hereafter, Latam) filed a complaint against Atrapalo Peru S.A.C. (hereafter, Atrapalo) for using LAN and LATAM trademarks as keywords in ads paid to Google Adwords, in order to identify the online tickets sales through a link that appears as one of the search results. According to Latam, this behavior could create a likelihood of confusion in consumers. First instance The Trademark Office in the first administrative instance pointed out that the use of these names as keywords for users to access the services provided by Atrapalo, is not an argument to establish that the sale of online tickets is identified by the LAN and/or LATAM...

read more

Chat with us

Contact us and we will answer all your concerns in the next 24 hours

Chat with us

Contact us and we will answer all your concerns in the next 24 hours