Advertising and Unfair competition
Our comprehensive legal advice on Advertising and Unfair competition includes the following services:
– Review of communication strategies and advertising.
– Implementation of compliance programs in Advertising.
– Legal representation in contentious administrative proceedings before the Unfair Competition Authority.
Latest articles on our blog
An introduction to Advertising Principles
Advertising Principles Advertising legislation is regulated by Legislative Decree 1044, Law on Repression of Unfair Competition. 4 basic principles apply: 1.- Principle of Veracity[1] The objective of any advertisement is to promote the services or products for...
Well-known Distinctive Signs: American Colors
Summary: By Resolution 0033-2020/TPI-INDECOPI, The Chamber of Intellectual Property recognized American Colors as a well-known distinctive sign in class 2 (paints) due to the constant and nation-wide promotion of the trademark. Background of the Case On June 15, 2018,...
Choose your IP Project Scope
One POA, One Representation in Latin America and worldwide
Choose your IP Project Scope
One POA, One Representation in Latin America and worldwide