by Unión Andina de Patentes | Sep 26, 2024 | Intellectual Property, Trademarks
The rise of e-commerce has transformed the way businesses operate and engage with their consumers. However, this growth has also brought significant challenges, particularly in brand protection. The proliferation of online marketplaces like Amazon and Alibaba has made...
by Unión Andina de Patentes | Sep 10, 2024 | Trademarks
Today, sustainability and social responsibility have emerged as fundamental pillars in the business strategies of numerous brands. This trend not only responds to a growing social and environmental awareness among consumers but also presents significant legal and...
by Unión Andina de Patentes | Sep 5, 2024 | Intellectual Property, Trademarks
In the digital era, artificial intelligence (AI) is playing a crucial role in transforming trademark registration. One of the most notable innovations in this field is the image similarity algorithm developed by the World Intellectual Property Organization (WIPO)....
by Unión Andina de Patentes | Aug 27, 2024 | Intellectual Property, Trademarks
In 2023, the number of trademarks registered by women in Peru reached a total of 4,147, representing a 1.05% increase compared to the previous year. This growth is not only a positive indicator of female entrepreneurial activity but also reflects a cultural shift in...
by Unión Andina de Patentes | Aug 20, 2024 | Intellectual Property, Trademarks
The National Institute for the Defense of Competition and the Protection of Intellectual Property (Indecopi) has rejected the trademark application for “Hablando Huevadas,” a phrase considered vulgar and inappropriate for public use. This decision was made...
by Unión Andina de Patentes | Aug 16, 2024 | Intellectual Property, Trademarks
Carolina Herrera, the renowned fashion designer, found herself in a legal dispute with a Peruvian entrepreneur who shares her surname. Through her attorneys, Herrera attempted to prohibit the use of the surname “Herrera” in Peru by requesting Indecopi, the...
