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Non-conventional trademarks and their protection in the Andean Community (Peru, Colombia, Ecuador and Bolivia)

Non-conventional trademarks and their protection in the Andean Community (Peru, Colombia, Ecuador and Bolivia)

by Unión Andina de Patentes | Jun 15, 2026 | Intellectual Property, Trademarks

Are brand protection strategies evolving at the same pace as modern marketing? Today’s market demands innovative ways to connect with consumers, driving the rise of non-traditional trademarks such as sound marks, position marks (like the iconic Louboutin red...
Trademark registration process in Peru

Trademark registration process in Peru

by Unión Andina de Patentes | Mar 17, 2026 | Intellectual Property, Trademarks

Do you know the 6 key phases for trademark registration in Peru? The trademark registration process follows a structured sequence every owner should master: 🔍 1. Prior search (optional but highly recommended)🗂️ 2. Application filing⏳ 3. Formal examination📢 4....
What is the Andean Opposition? Trademark Regime in Andean Legislation

What is the Andean Opposition? Trademark Regime in Andean Legislation

by Unión Andina de Patentes | Mar 11, 2026 | Intellectual Property, Trademarks

In the Andean Community, the Andean Opposition is a unique tool available to trademark owners or applicants in Peru, Colombia, Ecuador, and Bolivia. If you hold a registered trademark in an Andean country or are an applicant, and you identify an identical or highly...
Recognition in the Lexology Index 2025: Alejandro Castro Recommended for Trademark Practice

Recognition in the Lexology Index 2025: Alejandro Castro Recommended for Trademark Practice

by Unión Andina de Patentes | Oct 20, 2025 | Intellectual Property, Trademarks

We are delighted to share that, for the first time, the renowned Lexology Index has recognized our Managing Partner, Alejandro Castro, as “Recommended” in the field of trademark practice in its 2025 ranking. This significant recognition reaffirms our commitment to...
Brand Enforcement Strategies in China and Peru

Brand Enforcement Strategies in China and Peru

by Unión Andina de Patentes | Aug 22, 2025 | Intellectual Property, Trademarks

During the session, held on July 23, leading experts in intellectual property provided an updated overview on trademark protection in China and the Andean countries (Peru, Colombia, Ecuador, and Bolivia), covering registration procedures, administrative disputes, and...
Unfair Competition and Trademark Issues in China and the Andean Community

Unfair Competition and Trademark Issues in China and the Andean Community

by Unión Andina de Patentes | Aug 15, 2025 | Trademarks, Unfair Competition

During the session, held on July 23, leading experts in intellectual property provided an updated overview on trademark protection in China and the Andean countries (Peru, Colombia, Ecuador, and Bolivia), covering registration procedures, administrative disputes, and...
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  • Non-conventional trademarks and their protection in the Andean Community (Peru, Colombia, Ecuador and Bolivia)
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  • Trademark registration process in Peru
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  • Analysis of Novelty for Industrial Designs in Peru and the Andean Community

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