The Madrid System entered into force in Mexico on February 19, 2013 and has proven to be an important filing tool for international companies. For 2021, we have gathered and analyzed relevant information on the trademark filing behavior via the Madrid System for Mexico.
As shown in the following table, from the total of granted trademarks in Mexico, 34% were filed through the Madrid System (50 334) and 66% were filed with the Mexican Trademark Office – IMPI- directly (97 017). If we compare it with 2019 numbers, there was a decrease in the proportion of granted trademarks via The Madrid System (47% vs 34%) even though the total of trademarks granted in 2021 was higher than 2019 (147 351 vs 108 106). We did not take numbers from 2020 due to the pandemic situation; moreover, comparing 2019 with 2021 might not reflect normal statistical behavior due to the complexity of the pandemic.
Regarding countries of origin, the United States of America, as the origin country, has designated Mexico more often, following The European Union Intellectual Property Office with 14% and China with 10% out of a total of 13 585 designations for Mexico in 2021. The United Kingdom and France complete the top 5 countries of origin.
Regarding holder countries, we see that The United States of America is at the top of the chart with 35% (4488 records), followed by China with 11% (1444 records). Germany, France and Switzerland, complete the chart with 8% (1006 records), 5% (696 records) and 5% (629 records), respectively.
On the other note, the following chart shows that classes 9 and 42 have been assigned most of the time in the Mexican registrations for 2021. Thus, apparatus and instruments for scientific or research purposes, audiovisual and information technology equipment, as well as safety and life-saving equipment and services provided by persons in relation to the theoretical and practical aspects of complex fields of activities, respectively, are important industries for many international brands. The top five Nice class chart closes with classes 35, 5 and 41. Holders for trademarks that distinguish services related to management, marketing, administration; pharmaceutical products; and services related to education, entertainment and cultural activities see that Mexico is an important target for their businesses.
The following chart complements the information shown in the previous graphic. Glaxo Group Limited, has records in class 5 (109); L´Oréal, a leading cosmetic company, has records mainly in class 3 (72). Huawei Technologies Co. Ltd. from China has a strong presence in classes 9 and 42 (66).
Finally, the Top 5 Holder companies chart via The Madrid System is completed with Apple Inc., that has most of their records in classes 9 and 42 (54); and, Euro Games Technology Ltd. with presence in classes 9 and 41 (51).
 Services involving business management, operation, organization and administration of a commercial or industrial enterprise, as well as advertising, marketing and promotional services.
 Pharmaceuticals and other preparations for medical or veterinary purposes.
 Services consisting of all forms of education or training, services having the basic aim of the entertainment, amusement or recreation of people, as well as the presentation of works of visual art or literature to the public for cultural or educational purposes.