Market Research
and Consumer
Knowledge
Discover growth opportunities with our Consumer Research services, which combine user experience research across physical and digital channels, service diagnostics and design, and brand measurement.
We help our clients understand people in an ever-evolving market. Our Consumer Research service focuses on providing brands with valuable insights and in-depth analysis about their potential and current customers.
We conduct comprehensive studies—both qualitative and quantitative—to identify market trends, consumer segments, and purchasing behaviors, helping businesses make informed decisions.
In particular, we offer user experience research services across physical and digital channels, as well as service diagnostics and design, aligning solutions with business objectives and user needs. Additionally, we provide brand measurement methodologies that allow you to understand consumer associations and perceptions, identifying key opportunities to drive sustained growth.
Do you need personalized advice?
Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829
Angela Fernandez
Consumer Researchlegal@unionandina.com+51 920 002 829
Jazmine Ginet de la Cruz
Consumer Researchlegal@unionandina.com+51 920 002 829
Latest articles on our blog
Brand Protection in the Andean Community and China
Union Andina Intellectual Property Solutions, in partnership with Jiaquan IP Law of China, is pleased to invite you to the webinar “Navigating Brand Protection in the Andean Community and China”. In this event, Alejandro Castro (Managing Partner at Union Andina) and...
Unión Andina Intellectual Property Solutions recognized by Leaders League in Intellectual Property Practice – 2025 Ranking
We are proud to announce that, for the fourth consecutive year since 2021, we have been recognized by Leaders League in the Intellectual Property practice for their 2025 ranking. This significant recognition reaffirms our commitment to continue providing the highest...
Launch of Our New Brand Protection Practice: Strengthening the Defense of Your Trademarks
At Union Andina Intellectual Property Solutions we are strengthening our commitment to safeguarding and defending our clients’ trademarks by welcoming Carlos Pulcha and Josseline Vilca as External Legal Consultants in Brand Protection. This new division is dedicated...
One POA, One Representation in Latin America and worldwide
One-Stop-Shop trademarks service – LATAM
One POA, One Representation in Latin America and worldwide