Brand Strategy
and Design
Brand Strategy and Design, synonymous with brands that endure over time.
We provide agile brand coaching methodologies, as well as strategic designs that create unique and distinctive brands in the consumer’s mind.
Brand strategy is essential for developing brands that endure over time. We provide crucial information to guide all commercial and marketing actions, ensuring that every decision aligns with the organization’s objectives.
We offer an agile methodology for brand coaching sessions that enable our clients to define their brand’s value proposition, personality, tone, and assets, as well as identify category entry points (CEPs) that facilitate effective market positioning.
Additionally, we design distinctive brands that reflect the organization’s unique identity and value proposition. Our goal is to create a deep connection with the audience, generating positive associations in the consumer’s mind that strengthen the brand’s presence.
Do you need personalized advice?

Alejandro Castro
Partner & Managing Directoralejandrocastro@unionandina.com
+51 920 002 829

Yurek Aguirre
Branding+51 920 002 829
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Our Managing Partner, Alejandro Castro, representing ASIPI Emprende and ASIPI Pro-bono, was invited by the Entrepreneurship Development Center of ESAN University and the NGO CESAL to the fourth meeting of 2025 of the "MULTI-ACTOR TABLE OF THE ENTREPRENEURIAL ECOSYSTEM...
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Applicable Criteria for Information and Warnings on Risk and Hazard Article 29 has been amended to establish the following key points: Direct Communication: Information regarding the risks and hazards of certain products or services must primarily be communicated...
One POA, One Representation in Latin America and worldwide
One-Stop-Shop trademarks and patents service – LATAM
One POA, One Representation in Latin America and worldwide