Yurek Aguirre
Branding Consultant
legal@unionandina.com
Yurek is a branding consultant with more than 15 years of experience in brand creation, management, and communication in the Peruvian market. During his career, he worked in the creative department of Belcorp, a Peruvian multinational present in 12 Latin American countries, where he participated in product development from conceptualization to launch. Later, he decided to specialize in brand strategy, working independently and collaborating with the branding consultancy Infinito on projects for local and multinational clients.
Education
• University and postgraduate studies at the Universidad de Lima
• ESAN School of Business
• Universidad Tecnológica del Perú
• Universidad de Ciencias Aplicadas
Latest 3 articles on our blog
Analysis of Novelty for Industrial Designs in Peru and the Andean Community
Novelty is an essential requirement for registering an industrial design in Peru or any Andean Community member state. Andean legislation provides that a design qualifies as new if, prior to the filing date or claimed priority date, it has not been made accessible to...
Alejandro Castro Recognized in the Lexology Index: Client Choice 2026
We are pleased to announce that Alejandro Castro has been recognized as one of the world's leading practitioners in the Lexology Index: Client Choice 2026 report (formerly Who's Who Legal) – specifically in the IP - Trademarks Agents & Attorneys category for Peru....
Business visit to Grupo Vega with CX con Sabor Peruano
On Saturday, October 18, our Managing Partner, Alejandro Castro, participated in the second business visit organized by CX con Sabor Peruano and guided by Sonia Zavala (SONICXcorp). This event was part of the preparations for the 2nd Multidisciplinary Customer...