Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
Non-conventional trademarks and their protection in the Andean Community (Peru, Colombia, Ecuador and Bolivia)
Are brand protection strategies evolving at the same pace as modern marketing? Today's market demands innovative ways to connect with consumers, driving the rise of non-traditional trademarks such as sound marks, position marks (like the iconic Louboutin red sole),...
Novelty requirement in industrial designs
Is your Industrial Design truly protected or vulnerable to invalidation? 🛡️ In our latest video, Alejandro Castro (Managing Partner at Union Andina IP) breaks down the novelty requirement for industrial designs. Many assume that once a registration is granted, their...
Trademark registration process in Peru
Do you know the 6 key phases for trademark registration in Peru? The trademark registration process follows a structured sequence every owner should master: 🔍 1. Prior search (optional but highly recommended)🗂️ 2. Application filing⏳ 3. Formal examination📢 4....