by Unión Andina de Patentes | Oct 18, 2021 | Trademarks
The COVID-19 pandemic left an economic impact on the value of Latin American brands. London-based consultancy Brand Finance reported that the 100 more important brands in the region together lost 24,704 million dollars in value over the past year. This ranking of...
by Unión Andina de Patentes | Aug 13, 2020 | Intellectual Property, Trademarks
If you have already decided to enter the Peruvian market, it is very important that you know the details of the registration procedure for your trademark. Formal examination stage Once your trademark application has been filed, a filing date will be generated which...
by Unión Andina de Patentes | Aug 5, 2020 | Intellectual Property, Trademarks
Statistics Overview If you plan to enter the Peruvian market and start business, it is important that you take into account some statistics on the situation of trademarks in Peru. The following are some data extracted from the publication “World Intellectual Property...
by Unión Andina de Patentes | Jul 6, 2020 | Intellectual Property, Trademarks
In September 2018, Legislative Decree No. 1397 was approved, incorporating geographical indications and traditional specialities guaranteed as elements of Industrial Property. Likewise, the Trademark Office from the Competition and Intellectual Property Agency –...
by Unión Andina de Patentes | Jul 6, 2020 | Trademarks
Background In June 2017, Latam Airlines Group S.A. (hereafter, Latam) filed a complaint against Atrapalo Peru S.A.C. (hereafter, Atrapalo) for using LAN and LATAM trademarks as keywords in ads paid to Google Adwords, in order to identify the online tickets sales...
by Unión Andina de Patentes | Jun 12, 2020 | Copyright, Intellectual Property, Patents, Trademarks
In a social and democratic State, that seeks the efficient economic functioning of the market, legal certainty and equality must be provided, so that through the autonomous bodies the State can rely on these to provide efficiency, control and execution in certain...
