On April 23, 2021, Decision 876 “Common Regime on Country Brand” was published in the Official Gazette of the Cartagena Agreement, which regulates the protection of this distinctive sign, which is the image that each member country projects in the Andean market. Likewise, the protection of the Country Brand implies safeguarding those intangible associations that each member country has been developing in the Andean consumer.
In the case of Peru, the protection of the Country Brand was achieved throughout the Andean Community, that is, Colombia, Ecuador and Bolivia.
Colombia
The Superintendence of Industry and Commerce of Colombia issued Resolution No. 58750 by which it resolved “Grant the protection of the Peru Country Brand, from June 14, 2021”, thus responding to the official letter sent by the Directorate of Distinctive Signs of INDECOPI (Peru) requesting its protection.
Ecuador
The National Service of Intellectual Rights of Ecuador on September 8, 2021, issued Resolution No. 005-2021-SENADI-DNPI-MP, by virtue of which it granted the protection of the Peru Country Brand. With said Resolution they responded to the official letter sent by the Directorate of Distinctive Signs of INDECOPI (Peru) requesting their protection.
Bolivia
On July 7, 2021, the Directorate of Distinctive Signs of INDECOPI (Peru) sent Official Letter No. 000024-2021/DSD-INDECOPI to the Vice Ministry of Communication of the Ministry of the Presidency of Bolivia, in order to request the protection of the Trademark Country Peru. In view of the fact that three (03) months have elapsed without any observations being submitted, the protection of the Peru Country Brand is effective as of July 7, 2021.