Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
Trademark registration process in Peru
Do you know the 6 key phases for trademark registration in Peru? The trademark registration process follows a structured sequence every owner should master: 🔍 1. Prior search (optional but highly recommended)🗂️ 2. Application filing⏳ 3. Formal examination📢 4....
What is the Andean Opposition? Trademark Regime in Andean Legislation
In the Andean Community, the Andean Opposition is a unique tool available to trademark owners or applicants in Peru, Colombia, Ecuador, and Bolivia. If you hold a registered trademark in an Andean country or are an applicant, and you identify an identical or highly...
Analysis of Novelty for Industrial Designs in Peru and the Andean Community
Novelty is an essential requirement for registering an industrial design in Peru or any Andean Community member state. Andean legislation provides that a design qualifies as new if, prior to the filing date or claimed priority date, it has not been made accessible to...