Alejandro Castro Angulo
Partner & Managing Director
Alejandro is the Managing Partner of the firm, and his professional practice focuses on Industrial and Intellectual Property, Advertising, Privacy, and Consumer Protection.
He has over 10 years of experience providing strategic legal advice in the protection of trademarks, patents, and plant varieties in Peru. Additionally, he leads projects for the registration and international protection of brands for local and foreign companies in Latin America and other regions such as Europe, Asia and North America.
As part of his international experience, Alejandro has successfully advised the Xcaret Group from Mexico in the protection of their trademarks in the United States, which involved filing a lawsuit before the United States District Court for the Southern District of Florida. The project was managed jointly with the law firm Allen, Dyer, Doppelt + Gilchrist from Florida.
Education
• University of New Hampshire – Franklin Pierce School of Law, Masters of Laws (LLM) in Intellectual Property (2023-2024) Winner of the ASIPI-UNH Scholarship. Graduated with High Honors.
• Universidad ESAN, B.A. in Consumer Psychology (2021)
• Rotterdam School of Management, Erasmus University-The Netherlands, International Business Administration (2016). Universidad ESAN Exchange program
• Pontificia Universidad Católica del Perú, Lawyer, cum laude (2014)
Memberships
• Civil Association IUS ET VERITAS, Pontificia Universidad Católica del Perú Law Review
• Lima Bar Association
• Inter-American Association of Intellectual Property (ASIPI)
• International Trademark Association (INTA)
• International Bar Association (IBA)
Languages
• Spanish and english
Publications
• “How Competitive Poaching constitutes Trademark Infringement and Unfair Competition through the lenses of Bounded Rationality, the FCB Grid, and Information overload.” Winner Article of the ASIPI-UNH Scholarship.
• “The Kyoto Protocol, the Clean Development Mechanism and the carbon credits”. Co-authored. IUS ET VERITAS N° 36
• “Together but not coupled! An economic distance between trademarks and other Intellectual Property assets, in particular patents and copyrights”. IUS ET VERITAS N° 43
• “Trademark Cognitive Psychology and confusion. A contribution to unfair competition analysis”. Actualidad Jurídica, February 2015, N° 255 – Grupo Gaceta Jurídica.
Latest articles on our blog
Carolina Herrera tried to prevent the use of her surname in Peru
Carolina Herrera, the renowned fashion designer, found herself in a legal dispute with a Peruvian entrepreneur who shares her surname. Through her attorneys, Herrera attempted to prohibit the use of the surname "Herrera" in Peru by requesting Indecopi, the national...
The Peruvian Woman and Patents: Reducing Gender Gaps
The participation of Peruvian women in the field of patents has increased in recent years, demonstrating their growing influence in the country’s science and technology sectors. Although a gender gap with male predominance still exists, efforts are being made to...
The strategic importance of the Chancay Mega Port in international trade and trademark protection
The Chancay Mega Port is emerging as a key player in international trade, with significant impact on commercial relations between Latin America and Asia. Below, we explore its strategic importance and the need for trademark protection in this new logistics hub....