Alejandro Castro Angulo
Partner & Managing Director
Alejandro is the Managing Partner of the firm, and his professional practice focuses on Industrial and Intellectual Property, Advertising, Privacy, and Consumer Protection.
He has over 10 years of experience providing strategic legal advice in the protection of trademarks, patents, and plant varieties in Peru. Additionally, he leads projects for the registration and international protection of brands for local and foreign companies in Latin America and other regions such as Europe, Asia and North America.
As part of his international experience, Alejandro has successfully advised the Xcaret Group from Mexico in the protection of their trademarks in the United States, which involved filing a lawsuit before the United States District Court for the Southern District of Florida. The project was managed jointly with the law firm Allen, Dyer, Doppelt + Gilchrist from Florida.
Education
• University of New Hampshire – Franklin Pierce School of Law, Masters of Laws (LLM) in Intellectual Property (2023-2024) Winner of the ASIPI-UNH Scholarship. Graduated with High Honors.
• Universidad ESAN, B.A. in Consumer Psychology (2021)
• Rotterdam School of Management, Erasmus University-The Netherlands, International Business Administration (2016). Universidad ESAN Exchange program
• Pontificia Universidad Católica del Perú, Lawyer, cum laude (2014)
Memberships
• Civil Association IUS ET VERITAS, Pontificia Universidad Católica del Perú Law Review
• Lima Bar Association
• Inter-American Association of Intellectual Property (ASIPI)
• International Trademark Association (INTA)
• International Bar Association (IBA)
Languages
• Spanish and english
Publications
• “How Competitive Poaching constitutes Trademark Infringement and Unfair Competition through the lenses of Bounded Rationality, the FCB Grid, and Information overload.” Winner Article of the ASIPI-UNH Scholarship.
• “The Kyoto Protocol, the Clean Development Mechanism and the carbon credits”. Co-authored. IUS ET VERITAS N° 36
• “Together but not coupled! An economic distance between trademarks and other Intellectual Property assets, in particular patents and copyrights”. IUS ET VERITAS N° 43
• “Trademark Cognitive Psychology and confusion. A contribution to unfair competition analysis”. Actualidad Jurídica, February 2015, N° 255 – Grupo Gaceta Jurídica.
Latest articles on our blog
Intellectual property: the potential of Peruvian franchises
How to expand a business without making large capital investments? This question may have many answers, but a simple way is to explore the potential of intellectual property and the Peruvian franchise model. Franchises are a development model so that a business can...
Peru: INDECOPI issues a mandatory compliance precedent on Andean Opposition
What is an Andean opposition? Decision 486 - Common Regime on Industrial Property, regulates various aspects of trademark regulation for the member countries of the Andean Community: Peru, Colombia, Ecuador, and Bolivia. Among those aspects is the so-called “Andean...
5 facts about intellectual property in Latin America
Intellectual property is a central tool to support the economic development of countries. In Latin America there are many examples and for this reason, from Unión Andina we want to share with you more information about this close relationship. The report of “Las...