Alejandro Castro Angulo
Partner & Managing Director
Alejandro is the Managing Partner of the firm, and his professional practice focuses on Industrial and Intellectual Property, Advertising, Privacy, and Consumer Protection.
He has over 10 years of experience providing strategic legal advice in the protection of trademarks, patents, and plant varieties in Peru. Additionally, he leads projects for the registration and international protection of brands for local and foreign companies in Latin America and other regions such as Europe, Asia and North America.
As part of his international experience, Alejandro has successfully advised the Xcaret Group from Mexico in the protection of their trademarks in the United States, which involved filing a lawsuit before the United States District Court for the Southern District of Florida. The project was managed jointly with the law firm Allen, Dyer, Doppelt + Gilchrist from Florida.
Education
• University of New Hampshire – Franklin Pierce School of Law, Masters of Laws (LLM) in Intellectual Property (2023-2024) Winner of the ASIPI-UNH Scholarship. Graduated with High Honors.
• Universidad ESAN, B.A. in Consumer Psychology (2021)
• Rotterdam School of Management, Erasmus University-The Netherlands, International Business Administration (2016). Universidad ESAN Exchange program
• Pontificia Universidad Católica del Perú, Lawyer, cum laude (2014)
Memberships
• Civil Association IUS ET VERITAS, Pontificia Universidad Católica del Perú Law Review
• Lima Bar Association
• Inter-American Association of Intellectual Property (ASIPI)
• International Trademark Association (INTA)
• International Bar Association (IBA)
Languages
• Spanish and english
Publications
• “How Competitive Poaching constitutes Trademark Infringement and Unfair Competition through the lenses of Bounded Rationality, the FCB Grid, and Information overload.” Winner Article of the ASIPI-UNH Scholarship.
• “The Kyoto Protocol, the Clean Development Mechanism and the carbon credits”. Co-authored. IUS ET VERITAS N° 36
• “Together but not coupled! An economic distance between trademarks and other Intellectual Property assets, in particular patents and copyrights”. IUS ET VERITAS N° 43
• “Trademark Cognitive Psychology and confusion. A contribution to unfair competition analysis”. Actualidad Jurídica, February 2015, N° 255 – Grupo Gaceta Jurídica.
Latest articles on our blog
WIPO Treaties
On November 22, WIPO and the Andean countries of Peru, Colombia, Ecuador, and Bolivia adopted the Treaty on the Law of Designs, known as the Riyadh Treaty. The Andean Community countries succeeded in including the requirement for indicating the origin of traditional...
Intellectual Property and the Andean Community – Q&A
What is the Andean Community? The Andean Community is an international organization composed of Peru, Colombia, Bolivia, and Ecuador, whose primary objective is regional integration. To achieve this, it has various bodies and institutions that form what is...
New Regulation of the Personal Data Protection Law
Imagen: Gob.pe On November 30, the new Regulation of the Personal Data Protection Law was published, which will come into effect on March 31, 2025. This new regulation introduces significant changes in the field, among which the following stand out: 1. Territorial...