Angela Fernandez
Consumer Research
legal@unionandina.com
Bachelor’s degree in Consumer Psychology from Universidad ESAN, with over six years of experience in research for various brands, conducting quantitative and qualitative projects for both physical and digital products.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
Non-conventional trademarks and their protection in the Andean Community (Peru, Colombia, Ecuador and Bolivia)
Are brand protection strategies evolving at the same pace as modern marketing? Today's market demands innovative ways to connect with consumers, driving the rise of non-traditional trademarks such as sound marks, position marks (like the iconic Louboutin red sole),...
Novelty requirement in industrial designs
Is your Industrial Design truly protected or vulnerable to invalidation? 🛡️ In our latest video, Alejandro Castro (Managing Partner at Union Andina IP) breaks down the novelty requirement for industrial designs. Many assume that once a registration is granted, their...
Trademark registration process in Peru
Do you know the 6 key phases for trademark registration in Peru? The trademark registration process follows a structured sequence every owner should master: 🔍 1. Prior search (optional but highly recommended)🗂️ 2. Application filing⏳ 3. Formal examination📢 4....