Angela Fernandez
Consumer Research
legal@unionandina.com
Bachelor’s degree in Consumer Psychology from Universidad ESAN, with over six years of experience in research for various brands, conducting quantitative and qualitative projects for both physical and digital products.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
IP Key Labs: “The Importance of Plant Variety Protection”
We were invited to the second IP Key Labs of the year, titled "The Importance of Plant Variety Protection" organized by the European Union Intellectual Property Office (Euipo) in collaboration with the Inter-American Association of Intellectual Property (Asipi). The...
Defending the Brand: How Louis Vuitton protects its identity in e-commerce
The rise of e-commerce has transformed the way businesses operate and engage with their consumers. However, this growth has also brought significant challenges, particularly in brand protection. The proliferation of online marketplaces like Amazon and Alibaba has made...
Brands and sustainability: The case of Nike as an example of a legal and ethical challenge for the future
Today, sustainability and social responsibility have emerged as fundamental pillars in the business strategies of numerous brands. This trend not only responds to a growing social and environmental awareness among consumers but also presents significant legal and...