Angela Fernandez
Consumer Research
legal@unionandina.com
Bachelor’s degree in Consumer Psychology from Universidad ESAN, with over six years of experience in research for various brands, conducting quantitative and qualitative projects for both physical and digital products.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
How Artificial Intelligence is Transforming Trademark Protection: WIPO’s Image Similarity Algorithm
In the digital era, artificial intelligence (AI) is playing a crucial role in transforming trademark registration. One of the most notable innovations in this field is the image similarity algorithm developed by the World Intellectual Property Organization (WIPO)....
Unfair Competition in Peru: Bell’s and Coca-Cola
In 2015, Bell’s decided to enter the competitive soft drink market by launching its products Cola Negra and Cola Amarilla. However, this strategy generated controversy due to the similarity in the design of their packaging with those of leading brands Coca-Cola...
Increase in Trademark Registrations by Women in Peru: Which Sectors Were Most Prominent in 2023
In 2023, the number of trademarks registered by women in Peru reached a total of 4,147, representing a 1.05% increase compared to the previous year. This growth is not only a positive indicator of female entrepreneurial activity but also reflects a cultural shift in...