Bruno Guerra Lozan
Marketing
+51 920 002 829
Bruno is webmaster and is in charge of the marketing area of Unión Andina de Patentes S.A.C., supervising and coordinating with the management area of everything related to social networks, marketing campaigns, graphic design and photography.
Within his professional experience, for more than 10 years Bruno has worked with several national and foreign clients in freelance mode and has carried out activities as photographer, both locally and abroad.
Education
• Graphic Design. Instituto Idat (2003).
• Professional photography. Centro de la Imagen (2004).
Latest articles on our blog
Law 27811: Protecting the collective knowledge of indigenous peoples in Peru
The law is justified by the need to protect collective knowledge, which cannot be adequately defended by traditional intellectual property mechanisms like patents or copyrights. This knowledge is considered part of the indigenous cultural heritage and is developed...
Brands and sustainability: The case of Nike as an example of a legal and ethical challenge for the future
Today, sustainability and social responsibility have emerged as fundamental pillars in the business strategies of numerous brands. This trend not only responds to a growing social and environmental awareness among consumers but also presents significant legal and...
How Artificial Intelligence is Transforming Trademark Protection: WIPO’s Image Similarity Algorithm
In the digital era, artificial intelligence (AI) is playing a crucial role in transforming trademark registration. One of the most notable innovations in this field is the image similarity algorithm developed by the World Intellectual Property Organization (WIPO)....