Carlos Pulcha
External legal consultant at Brand Protection
legal@unionandina.com
Carlos is an Intellectual Property attorney with over ten years of dedicated experience in Brand Protection. He has led the Brand Protection division at a well-established law firm, coordinating enforcement raids against piracy affecting prominent international brands. Additionally, he possesses extensive expertise in the administrative registration and protection of trademark and patent portfolios for both national and international clients, providing comprehensive and strategic advice in the defense of Intellectual Property rights.
Education
• Pontifical Catholic University of Peru, Lawyer with summa cum laude honors (2014)
Languages
• Spanish and English
Publications
• “Exhaustion of Trademark Rights in the Andean Community and the European Union: A Perspective from Competition Law and the Utopia of a Truly Integrated Market,” thesis submitted for the law degree.
Latest 3 articles on our blog
Non-conventional trademarks and their protection in the Andean Community (Peru, Colombia, Ecuador and Bolivia)
Are brand protection strategies evolving at the same pace as modern marketing? Today's market demands innovative ways to connect with consumers, driving the rise of non-traditional trademarks such as sound marks, position marks (like the iconic Louboutin red sole),...
Novelty requirement in industrial designs
Is your Industrial Design truly protected or vulnerable to invalidation? 🛡️ In our latest video, Alejandro Castro (Managing Partner at Union Andina IP) breaks down the novelty requirement for industrial designs. Many assume that once a registration is granted, their...
Trademark registration process in Peru
Do you know the 6 key phases for trademark registration in Peru? The trademark registration process follows a structured sequence every owner should master: 🔍 1. Prior search (optional but highly recommended)🗂️ 2. Application filing⏳ 3. Formal examination📢 4....