Carlos Pulcha
External legal consultant at Brand Protection
legal@unionandina.com
Carlos is an Intellectual Property attorney with over ten years of dedicated experience in Brand Protection. He has led the Brand Protection division at a well-established law firm, coordinating enforcement raids against piracy affecting prominent international brands. Additionally, he possesses extensive expertise in the administrative registration and protection of trademark and patent portfolios for both national and international clients, providing comprehensive and strategic advice in the defense of Intellectual Property rights.
Education
• Pontifical Catholic University of Peru, Lawyer with summa cum laude honors (2014)
Languages
• Spanish and English
Publications
• “Exhaustion of Trademark Rights in the Andean Community and the European Union: A Perspective from Competition Law and the Utopia of a Truly Integrated Market,” thesis submitted for the law degree.
Latest 3 articles on our blog
Defending the Brand: How Louis Vuitton protects its identity in e-commerce
The rise of e-commerce has transformed the way businesses operate and engage with their consumers. However, this growth has also brought significant challenges, particularly in brand protection. The proliferation of online marketplaces like Amazon and Alibaba has made...
Brands and sustainability: The case of Nike as an example of a legal and ethical challenge for the future
Today, sustainability and social responsibility have emerged as fundamental pillars in the business strategies of numerous brands. This trend not only responds to a growing social and environmental awareness among consumers but also presents significant legal and...
How Artificial Intelligence is Transforming Trademark Protection: WIPO’s Image Similarity Algorithm
In the digital era, artificial intelligence (AI) is playing a crucial role in transforming trademark registration. One of the most notable innovations in this field is the image similarity algorithm developed by the World Intellectual Property Organization (WIPO)....