Carlos Pulcha
External legal consultant at Brand Protection
legal@unionandina.com
Carlos is an Intellectual Property attorney with over ten years of dedicated experience in Brand Protection. He has led the Brand Protection division at a well-established law firm, coordinating enforcement raids against piracy affecting prominent international brands. Additionally, he possesses extensive expertise in the administrative registration and protection of trademark and patent portfolios for both national and international clients, providing comprehensive and strategic advice in the defense of Intellectual Property rights.
Education
• Pontifical Catholic University of Peru, Lawyer with summa cum laude honors (2014)
Languages
• Spanish and English
Publications
• “Exhaustion of Trademark Rights in the Andean Community and the European Union: A Perspective from Competition Law and the Utopia of a Truly Integrated Market,” thesis submitted for the law degree.
Latest 3 articles on our blog
Unfair Competition in Peru: Bell’s and Coca-Cola
In 2015, Bell’s decided to enter the competitive soft drink market by launching its products Cola Negra and Cola Amarilla. However, this strategy generated controversy due to the similarity in the design of their packaging with those of leading brands Coca-Cola...
Increase in Trademark Registrations by Women in Peru: Which Sectors Were Most Prominent in 2023
In 2023, the number of trademarks registered by women in Peru reached a total of 4,147, representing a 1.05% increase compared to the previous year. This growth is not only a positive indicator of female entrepreneurial activity but also reflects a cultural shift in...
“Hablando Huevadas”: Indecopi denies trademark registration due to vulgar expression
The National Institute for the Defense of Competition and the Protection of Intellectual Property (Indecopi) has rejected the trademark application for "Hablando Huevadas," a phrase considered vulgar and inappropriate for public use. This decision was made in response...