Hernan A. Castro Garcia
Founding Partner and Director
Hernan Castro began his activities in 1986, after working in his father’s studio for 10 years. He founded Union Andina de Patentes S.A.C. in 1993 as a place that would provide an ultimate solution to companies in need of an international plan of Intellectual Property protection. This implies unifying trademark services, invention patents and other concerns related on a regional level all around Latin America.
Currently, Hernán is part of the Board of Directors of Union Andina de Patentes S.A.C. providing supervision and counsell to the administrative and financial departments of the company.
Education
ESAN Graduate School of Business, specialization in Business Administration
Latest articles on our blog
How Artificial Intelligence is Transforming Trademark Protection: WIPO’s Image Similarity Algorithm
In the digital era, artificial intelligence (AI) is playing a crucial role in transforming trademark registration. One of the most notable innovations in this field is the image similarity algorithm developed by the World Intellectual Property Organization (WIPO)....
Unfair Competition in Peru: Bell’s and Coca-Cola
In 2015, Bell’s decided to enter the competitive soft drink market by launching its products Cola Negra and Cola Amarilla. However, this strategy generated controversy due to the similarity in the design of their packaging with those of leading brands Coca-Cola...
Increase in Trademark Registrations by Women in Peru: Which Sectors Were Most Prominent in 2023
In 2023, the number of trademarks registered by women in Peru reached a total of 4,147, representing a 1.05% increase compared to the previous year. This growth is not only a positive indicator of female entrepreneurial activity but also reflects a cultural shift in...