Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
Alejandro Castro Recognized in the Lexology Index: Client Choice 2026
We are pleased to announce that Alejandro Castro has been recognized as one of the world's leading practitioners in the Lexology Index: Client Choice 2026 report (formerly Who's Who Legal) – specifically in the IP - Trademarks Agents & Attorneys category for Peru....
Business visit to Grupo Vega with CX con Sabor Peruano
On Saturday, October 18, our Managing Partner, Alejandro Castro, participated in the second business visit organized by CX con Sabor Peruano and guided by Sonia Zavala (SONICXcorp). This event was part of the preparations for the 2nd Multidisciplinary Customer...
Recognition in the Lexology Index 2025: Alejandro Castro Recommended for Trademark Practice
We are delighted to share that, for the first time, the renowned Lexology Index has recognized our Managing Partner, Alejandro Castro, as “Recommended” in the field of trademark practice in its 2025 ranking. This significant recognition reaffirms our commitment to...