Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
Alejandro Castro represented ASIPI Entrepreneurship Program at Emprende PUCP 2024 event
On November 29, our Managing Partner, Alejandro Castro, represented ASIPI and its ASIPI Emprende program at Emprende PUCP 2024, organized by CIDE PUCP. In addition to the technical-legal aspects related to trademark law, he highlighted the relevance of the concept of...
Manual for the Examination of Industrial Designs Applicable in the Countries of the Andean Community
The Andean Community (CAN), in collaboration with the European Union Intellectual Property Office (EUIPO), has recently published the Manual for the Examination of Industrial Designs applicable in CAN countries. This manual, developed with input from the intellectual...
Strengthening Innovation in Latin America: APEC Initiatives in Intellectual Property and Their Impact
Innovation is essential for economic development in Latin America, and APEC (Asia-Pacific Economic Cooperation) is helping to drive this process through various initiatives in the field of intellectual property (IP). In this article, we will explore three initiatives...