Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
LLM fair organized by EducationUSA in Lima
On behalf of UNH Franklin Pierce School of Law, our managing partner Alejandro Castro attended the LLM fair organized by EducationUSA in Lima, aimed at promoting master's programs from various universities in the United States. Alejandro Castro was one of the winners...
Intellectual Property Protection for TVS Motors at SUNAT Customs
This week, we visited the SUNAT Customs facilities on behalf of our client, TVS Motors Sundaram Clayton, to conduct an authenticity verification process on a significant number of seized products as part of a Intellectual Property criminal case. These actions are part...
IP Key Labs: “The Importance of Plant Variety Protection”
We were invited to the second IP Key Labs of the year, titled "The Importance of Plant Variety Protection" organized by the European Union Intellectual Property Office (Euipo) in collaboration with the Inter-American Association of Intellectual Property (Asipi). The...