Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
ASIPI-CIDE PUCP Training: “Trademarks, a strategic ally for the growth of your business”
On May 22, our director Alejandro Castro participated in the Webinar: "Trademarks, a strategic ally for the growth of your business", organized by CIDE PUCP and ASIPI. CIDE PUCP y ASIPI CIDE PUCP y ASIPI
Does the sanitary registration of a pharmaceutical product constitute an imminent infringement of a patent?
Article 52 of Decision 486(1) regulates the exclusion rights of a patent holder. Accordingly, when the patent claims a product, the holder may prevent a third party, without their consent, from manufacturing the product; offering it for sale, selling it, or using it;...
The Acte clair in the Andean Community
In the pronouncements corresponding to Cases 1-IP-87 (VOLVO), 7-IP-89 (CIBA-GEIGY AG), 3-IP-93 (SOCIEDAD ALUMINIO NACIONAL S.A.), and 11-IP-96 (BELMONT), The Court of Justice of the Andean Community (TJCA) established the foundations for the application of mandatory...