Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
Meet & Greet: INTA Gathering, Lima, Peru
On October 21, INTA organized the event "Meet & Greet: INTA Gathering" due to the visit to Peru of Etienne Sanz de Acedo, CEO from INTA and Carolina Belmar, INTA’s Chief representative Officer, Latam & the Caribbean Officer. Union Andina participated attended...
ASIPI – XXIII Working Sessions and Administrative Council
From December 4-7 2022 we will be participating in the XXIII Working Sessions and Administrative Council organized by ASIPI, which will be held in the city of Medellín, Colombia. Complete information here: https://asipi.org/medellin2022/
Franchises and Technology
On September 28, our Partner Alejandro Castro participated in the Webinar "Franchises and Technology" organized by ASIPI and ESAN University from Peru.