Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
Potential greater restrictions on spam or initial contact
On May 8, 2023, the Consumer Defense Commission unanimously approved the report recommending the persistence of the draft law that amends Law 29571, the Consumer Protection and Defense Code, with the aim of regulating spam or unsolicited commercial prospecting...
Opportunity to submit a divisional patent application
Article 34 of Decision 486 of the Andean Community states that a patent application may be modified at any time during the process, as long as it does not imply an extension of the disclosure contained in the initial application. In this regard, the Court of Justice...
Protection of the Peru Country Brand in the Andean Community
On April 23, 2021, Decision 876 "Common Regime on Country Brand" was published in the Official Gazette of the Cartagena Agreement, which regulates the protection of this distinctive sign, which is the image that each member country projects in the Andean market....