Jazmine Ginet de la Cruz

Consumer Research

Angela Fernandez

legal@unionandina.com

A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.

Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)

Latest 3 articles on our blog

Trademark Administrative Disputes in China and the Andean Community

Trademark Administrative Disputes in China and the Andean Community

During the session, held on July 23, leading experts in intellectual property provided an updated overview on trademark protection in China and the Andean countries (Peru, Colombia, Ecuador, and Bolivia), covering registration procedures, administrative disputes, and...

Utility Model Patents in the Andean Community

Utility Model Patents in the Andean Community

The utility model, also known as a "minor invention" due to its lower inventive step requirement compared to invention patents, is a legal figure internationally regulated since the Paris Convention for the Protection of Industrial Property of 1883. For the countries...

Trademark Registration in China and the Andean Community

Trademark Registration in China and the Andean Community

During the session, held on July 23, leading experts in intellectual property provided an updated overview on trademark protection in China and the Andean countries (Peru, Colombia, Ecuador, and Bolivia), covering registration procedures, administrative disputes, and...