Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
Recognition in the Lexology Index 2025: Alejandro Castro Recommended for Trademark Practice
We are delighted to share that, for the first time, the renowned Lexology Index has recognized our Managing Partner, Alejandro Castro, as “Recommended” in the field of trademark practice in its 2025 ranking. This significant recognition reaffirms our commitment to...
Alejandro Castro has been appointed to serve on INTA’s Enforcement Committee for the 2026-2027
We are proud to announce that our Managing Partner Alejandro Castro Angulo, has been appointed to serve on INTA's Enforcement Committee for the 2026-2027 term, chaired by Chun Wright and Giselle Reuben. With over 10 years of experience in Intellectual Property in Peru...
Brand Enforcement Strategies in China and Peru
During the session, held on July 23, leading experts in intellectual property provided an updated overview on trademark protection in China and the Andean countries (Peru, Colombia, Ecuador, and Bolivia), covering registration procedures, administrative disputes, and...