Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
Working session with the Advertising and IP in the Digital World Committee – ASIPI
Working session with the Advertising and Intellectual Property in the Digital World Committee - ASIPI.
INTA 2022 Annual Meeting Live+
Our partner Alejandro Castro Angulo attended INTA 2022 which was full of daily activities and networking, and most importantly it recalled the importance of face to face meetings and relationships. We look forward to the INTA annual meeting in Singapore 2023....
INTA Annual meeting in Washington D.C. has started
INTA Annual meeting in Washington D.C. has started with a great agenda and interesting activities. We are glad to reconnect with friends and meeting new colleagues around the globe.