Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
Intellectual property: the potential of Peruvian franchises
How to expand a business without making large capital investments? This question may have many answers, but a simple way is to explore the potential of intellectual property and the Peruvian franchise model. Franchises are a development model so that a business can...
Peru: INDECOPI issues a mandatory compliance precedent on Andean Opposition
What is an Andean opposition? Decision 486 - Common Regime on Industrial Property, regulates various aspects of trademark regulation for the member countries of the Andean Community: Peru, Colombia, Ecuador, and Bolivia. Among those aspects is the so-called “Andean...
5 facts about intellectual property in Latin America
Intellectual property is a central tool to support the economic development of countries. In Latin America there are many examples and for this reason, from Unión Andina we want to share with you more information about this close relationship. The report of “Las...