Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
Peru Trademark Law: How is the trademark registration procedure?
If you have already decided to enter the Peruvian market, it is very important that you know the details of the registration procedure for your trademark. Formal examination stage Once your trademark application has been filed, a filing date will be generated which...
Peru Trademark Law: Quick Facts
Statistics Overview If you plan to enter the Peruvian market and start business, it is important that you take into account some statistics on the situation of trademarks in Peru. The following are some data extracted from the publication “World Intellectual Property...
Protection on Geographical Indications and Traditional Specialities Guaranteed
In September 2018, Legislative Decree No. 1397 was approved, incorporating geographical indications and traditional specialities guaranteed as elements of Industrial Property. Likewise, the Trademark Office from the Competition and Intellectual Property Agency –...