Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
Plant Breeders’ Rights in the Andean Community 2025
Decision 345 establishes the regulatory framework on plant breeders’ rights applicable in the Andean Community member countries: Peru, Colombia, Ecuador, and Bolivia. Notably, all four countries are members of the International Union for the Protection of New...
Generative AI & Copyright Rulings in Peru and Colombia (2025)
Peru In September 2024, the Copyright Office of INDECOPI issued two decisions regarding the registration of artistic works produced or created with generative Artificial Intelligence, such as “Artbreeder”. Mr. Kevin Rosales submitted two separate...
Brand Protection in the Andean Community and China
Union Andina Intellectual Property Solutions, in partnership with Jiaquan IP Law of China, is pleased to invite you to the webinar “Navigating Brand Protection in the Andean Community and China”. In this event, Alejandro Castro (Managing Partner at Union Andina) and...