Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
Unión Andina Intellectual Property Solutions recognized by Leaders League in Intellectual Property Practice – 2025 Ranking
We are proud to announce that, for the fourth consecutive year since 2021, we have been recognized by Leaders League in the Intellectual Property practice for their 2025 ranking. This significant recognition reaffirms our commitment to continue providing the highest...
Launch of Our New Brand Protection Practice: Strengthening the Defense of Your Trademarks
At Union Andina Intellectual Property Solutions we are strengthening our commitment to safeguarding and defending our clients’ trademarks by welcoming Carlos Pulcha and Josseline Vilca as External Legal Consultants in Brand Protection. This new division is dedicated...
Webinar: Ready for the New Anti-Spam Law? Learn How to Adapt Your Commercial Communications
The new Anti-Spam Law is now in force, and many companies are still unprepared to meet its requirements. Did you know that non-compliance can lead to hefty fines and a loss of customer trust? Our exclusive webinar took place on Thursday, May 29, from 10 a.m. to 12...