Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
Launch of Our New Brand Protection Practice: Strengthening the Defense of Your Trademarks
At Union Andina Intellectual Property Solutions we are strengthening our commitment to safeguarding and defending our clients’ trademarks by welcoming Carlos Pulcha and Josseline Vilca as External Legal Consultants in Brand Protection. This new division is dedicated...
Webinar: Ready for the New Anti-Spam Law? Learn How to Adapt Your Commercial Communications
The new Anti-Spam Law is now in force, and many companies are still unprepared to meet its requirements. Did you know that non-compliance can lead to hefty fines and a loss of customer trust? Our exclusive webinar took place on Thursday, May 29, from 10 a.m. to 12...
Happy 56th Anniversary to the Andean Community!
The Andean Community, comprised of Bolivia, Colombia, Ecuador, and Peru, proudly celebrates 56 years as the most consolidated regional bloc in Latin America. In a global context where free trade faces numerous challenges, the Community reaffirms its relevance...