Jazmine Ginet de la Cruz

Consumer Research

Angela Fernandez

legal@unionandina.com

A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.

Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)

Latest 3 articles on our blog

Happy 56th Anniversary to the Andean Community!

Happy 56th Anniversary to the Andean Community!

  The Andean Community, comprised of Bolivia, Colombia, Ecuador, and Peru, proudly celebrates 56 years as the most consolidated regional bloc in Latin America. In a global context where free trade faces numerous challenges, the Community reaffirms its relevance...