Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
Intellectual Property as a vehicle for innovation and entrepreneurship
Our Managing Partner, Alejandro Castro, representing ASIPI Emprende, and Margarita Zambrano, representing ASIPI Pro-bono, participated in the conference series organized by the Wood Productive Innovation and Technology Transfer Center (CITEmadera), an entity under the...
Entrepreneur 360: Brand Strategy, Technology, and Legal Protection
Our Managing Partner, Alejandro Castro, representing ASIPI Emprende and ASIPI Pro-bono, organized, together with the Center for Entrepreneurial Development at ESAN University, the event entitled “Entrepreneur 360: Brand Strategy, Technology, and Legal Protection,”...
Biennial IBA Latin American Regional Forum Conference: The Road to 2030 in Latin America
Our Managing Partner will attend the IBA Latin American Regional Forum Conference hosted by the International Bar Association, which will take place in Lima from March 19 to 21, 2025. This conference will bring together leading legal professionals from the region to...