Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
Patent Prosecution Highway (PPH): key facts to expedite your patent application
What is the Patent Prosecution Highway (PPH)? The Patent Prosecution Highway (PPH) is an accelerated patent examination program that enables applicants to save time and costs in participating countries. This mechanism allows an applicant to rely on a favorable...
Article in Revista de Actualidad Mercantil No. 9 – Commercial Law Team
We invite you to read the recent article written by our Managing Partner Alejandro Castro in Revista de Actualidad Mercantil No. 9, published by the Commercial Law Team of the Pontificia Universidad Católica del Perú, entitled "Toward a New Function of the Brand:...
Intellectual Property as a vehicle for innovation and entrepreneurship
Our Managing Partner, Alejandro Castro, representing ASIPI Emprende, and Margarita Zambrano, representing ASIPI Pro-bono, participated in the conference series organized by the Wood Productive Innovation and Technology Transfer Center (CITEmadera), an entity under the...