Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
Multi-Actor table of the Entrepreneurial Ecosystem of Lima
Our Managing Partner, Alejandro Castro, representing ASIPI Emprende and ASIPI Pro-bono, was invited by the Entrepreneurship Development Center of ESAN University and the NGO CESAL to the fourth meeting of 2025 of the "MULTI-ACTOR TABLE OF THE ENTREPRENEURIAL ECOSYSTEM...
Annual Oversight Plan 2025 of INDECOPI
PRIORITIZED TOPICS FOR EACH INDECOPI BODY 01. Consumer Protection (DFI, ILN-CPC, ORI, and CC3) LIMA AND CALLAO Personal loan; Interprovincial land transport service; Consumer credit; Credit life insurance; App-based taxis; EAFC; International passenger air transport...
Law amending Law No. 29571, consumer protection and defense code, to strengthen the hazardous products and services alert system
Applicable Criteria for Information and Warnings on Risk and Hazard Article 29 has been amended to establish the following key points: Direct Communication: Information regarding the risks and hazards of certain products or services must primarily be communicated...