Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.
Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)
Latest 3 articles on our blog
Trademarks and Advertising in Peru: 2024 Summary
Trademark Notoriety Nike The Intellectual Property Chamber of the INDECOPI Tribunal, through Resolution No. 0330-2024/TPI-INDECOPI, issued a binding precedent establishing that the recognition of a trademark's notoriety is valid for a period of five years. After this...
WIPO Treaties
On November 22, WIPO and the Andean countries of Peru, Colombia, Ecuador, and Bolivia adopted the Treaty on the Law of Designs, known as the Riyadh Treaty. The Andean Community countries succeeded in including the requirement for indicating the origin of traditional...
Intellectual Property and the Andean Community – Q&A
What is the Andean Community? The Andean Community is an international organization composed of Peru, Colombia, Bolivia, and Ecuador, whose primary objective is regional integration. To achieve this, it has various bodies and institutions that form what is...