Jazmine Ginet de la Cruz

Consumer Research

Angela Fernandez

legal@unionandina.com

A Bachelor’s degree in Consumer Psychology from ESAN University, he has over six years of experience leading end-to-end research to improve products and services, both digital and analog, in sectors such as banking, consumer goods, and industry, among others. He applies methodologies such as Jobs to be Done, Design Thinking, the Double Diamond approach, and behavioral design to identify opportunities for improvement and design solutions focused on users and business objectives.

Education
• Bachelor’s in Consumer Psychology, Universidad ESAN (2019)

Latest 3 articles on our blog

Annual Oversight Plan 2025 of INDECOPI

Annual Oversight Plan 2025 of INDECOPI

PRIORITIZED TOPICS FOR EACH INDECOPI BODY 01. Consumer Protection (DFI, ILN-CPC, ORI, and CC3) LIMA AND CALLAO Personal loan; Interprovincial land transport service; Consumer credit; Credit life insurance; App-based taxis; EAFC; International passenger air transport...

Trademarks and Advertising in Peru: 2024 Summary

Trademarks and Advertising in Peru: 2024 Summary

Trademark Notoriety Nike The Intellectual Property Chamber of the INDECOPI Tribunal, through Resolution No. 0330-2024/TPI-INDECOPI, issued a binding precedent establishing that the recognition of a trademark's notoriety is valid for a period of five years. After this...