Milagros Murguía
Competition, Consumer and Privacy
legal@unionandina.com
Milagros has over 10 years of experience providing strategic legal advisory services in Competition, Consumer Protection, and Privacy.
Throughout her career, she has advised AUNA and Supermercados Peruanos on Consumer Protection and Advertising matters, as well as Kimberly-Clark on Personal Data Protection. Additionally, she was part of the Indra BPO team in Spain, offering personalized legal counsel on Data Protection to various organizations, including CaixaBank in Spain.
Education
• Master’s in Digital Law and Information Society – Institut de Formació Contínua IL3, Universitat de Barcelona (2019-2020)
• Law Degree – Pontificia Universidad Católica del Perú (2012)
Latest 3 articles on our blog
Non-conventional trademarks and their protection in the Andean Community (Peru, Colombia, Ecuador and Bolivia)
Are brand protection strategies evolving at the same pace as modern marketing? Today's market demands innovative ways to connect with consumers, driving the rise of non-traditional trademarks such as sound marks, position marks (like the iconic Louboutin red sole),...
Novelty requirement in industrial designs
Is your Industrial Design truly protected or vulnerable to invalidation? 🛡️ In our latest video, Alejandro Castro (Managing Partner at Union Andina IP) breaks down the novelty requirement for industrial designs. Many assume that once a registration is granted, their...
Trademark registration process in Peru
Do you know the 6 key phases for trademark registration in Peru? The trademark registration process follows a structured sequence every owner should master: 🔍 1. Prior search (optional but highly recommended)🗂️ 2. Application filing⏳ 3. Formal examination📢 4....