Milagros Murguía
Competition, Consumer and Privacy
legal@unionandina.com
Milagros has over 10 years of experience providing strategic legal advisory services in Competition, Consumer Protection, and Privacy.
Throughout her career, she has advised AUNA and Supermercados Peruanos on Consumer Protection and Advertising matters, as well as Kimberly-Clark on Personal Data Protection. Additionally, she was part of the Indra BPO team in Spain, offering personalized legal counsel on Data Protection to various organizations, including CaixaBank in Spain.
Education
• Master’s in Digital Law and Information Society – Institut de Formació Contínua IL3, Universitat de Barcelona (2019-2020)
• Law Degree – Pontificia Universidad Católica del Perú (2012)
Latest 3 articles on our blog
Defending the Brand: How Louis Vuitton protects its identity in e-commerce
The rise of e-commerce has transformed the way businesses operate and engage with their consumers. However, this growth has also brought significant challenges, particularly in brand protection. The proliferation of online marketplaces like Amazon and Alibaba has made...
Brands and sustainability: The case of Nike as an example of a legal and ethical challenge for the future
Today, sustainability and social responsibility have emerged as fundamental pillars in the business strategies of numerous brands. This trend not only responds to a growing social and environmental awareness among consumers but also presents significant legal and...
How Artificial Intelligence is Transforming Trademark Protection: WIPO’s Image Similarity Algorithm
In the digital era, artificial intelligence (AI) is playing a crucial role in transforming trademark registration. One of the most notable innovations in this field is the image similarity algorithm developed by the World Intellectual Property Organization (WIPO)....