Yurek Aguirre
Branding Consultant
legal@unionandina.com
Yurek is a branding consultant with more than 15 years of experience in brand creation, management, and communication in the Peruvian market. During his career, he worked in the creative department of Belcorp, a Peruvian multinational present in 12 Latin American countries, where he participated in product development from conceptualization to launch. Later, he decided to specialize in brand strategy, working independently and collaborating with the branding consultancy Infinito on projects for local and multinational clients.
Education
• University and postgraduate studies at the Universidad de Lima
• ESAN School of Business
• Universidad Tecnológica del Perú
• Universidad de Ciencias Aplicadas
Latest 3 articles on our blog
Opportunity to submit a divisional patent application
Article 34 of Decision 486 of the Andean Community states that a patent application may be modified at any time during the process, as long as it does not imply an extension of the disclosure contained in the initial application. In this regard, the Court of Justice...
Protection of the Peru Country Brand in the Andean Community
On April 23, 2021, Decision 876 "Common Regime on Country Brand" was published in the Official Gazette of the Cartagena Agreement, which regulates the protection of this distinctive sign, which is the image that each member country projects in the Andean market....
Personal Data Protection Authority: 2022 Highlights
The Ministry of Justice and Human Rights issued a report last January on the most relevant actions carried out by the National Authority for the Protection of Personal Data during 2022. Administrative trilateral proceedings Procedures initiated by the personal data...