Yurek Aguirre
Branding Consultant
legal@unionandina.com
Yurek is a branding consultant with more than 15 years of experience in brand creation, management, and communication in the Peruvian market. During his career, he worked in the creative department of Belcorp, a Peruvian multinational present in 12 Latin American countries, where he participated in product development from conceptualization to launch. Later, he decided to specialize in brand strategy, working independently and collaborating with the branding consultancy Infinito on projects for local and multinational clients.
Education
• University and postgraduate studies at the Universidad de Lima
• ESAN School of Business
• Universidad Tecnológica del Perú
• Universidad de Ciencias Aplicadas
Latest 3 articles on our blog
ASIPI-CIDE PUCP Training: “Trademarks, a strategic ally for the growth of your business”
On May 22, our director Alejandro Castro participated in the Webinar: "Trademarks, a strategic ally for the growth of your business", organized by CIDE PUCP and ASIPI. CIDE PUCP y ASIPI CIDE PUCP y ASIPI
Does the sanitary registration of a pharmaceutical product constitute an imminent infringement of a patent?
Article 52 of Decision 486(1) regulates the exclusion rights of a patent holder. Accordingly, when the patent claims a product, the holder may prevent a third party, without their consent, from manufacturing the product; offering it for sale, selling it, or using it;...
The Acte clair in the Andean Community
In the pronouncements corresponding to Cases 1-IP-87 (VOLVO), 7-IP-89 (CIBA-GEIGY AG), 3-IP-93 (SOCIEDAD ALUMINIO NACIONAL S.A.), and 11-IP-96 (BELMONT), The Court of Justice of the Andean Community (TJCA) established the foundations for the application of mandatory...