Yurek Aguirre

Branding Consultant

Alejandro Castro

legal@unionandina.com

Yurek is a branding consultant with more than 15 years of experience in brand creation, management, and communication in the Peruvian market. During his career, he worked in the creative department of Belcorp, a Peruvian multinational present in 12 Latin American countries, where he participated in product development from conceptualization to launch. Later, he decided to specialize in brand strategy, working independently and collaborating with the branding consultancy Infinito on projects for local and multinational clients.

Education
• University and postgraduate studies at the Universidad de Lima
• ESAN School of Business  
• Universidad Tecnológica del Perú 
• Universidad de Ciencias Aplicadas

Latest 3 articles on our blog

Trademark Administrative Disputes in China and the Andean Community

Trademark Administrative Disputes in China and the Andean Community

During the session, held on July 23, leading experts in intellectual property provided an updated overview on trademark protection in China and the Andean countries (Peru, Colombia, Ecuador, and Bolivia), covering registration procedures, administrative disputes, and...

Utility Model Patents in the Andean Community

Utility Model Patents in the Andean Community

The utility model, also known as a "minor invention" due to its lower inventive step requirement compared to invention patents, is a legal figure internationally regulated since the Paris Convention for the Protection of Industrial Property of 1883. For the countries...

Trademark Registration in China and the Andean Community

Trademark Registration in China and the Andean Community

During the session, held on July 23, leading experts in intellectual property provided an updated overview on trademark protection in China and the Andean countries (Peru, Colombia, Ecuador, and Bolivia), covering registration procedures, administrative disputes, and...