Yurek Aguirre
Branding Consultant
legal@unionandina.com
Yurek is a branding consultant with more than 15 years of experience in brand creation, management, and communication in the Peruvian market. During his career, he worked in the creative department of Belcorp, a Peruvian multinational present in 12 Latin American countries, where he participated in product development from conceptualization to launch. Later, he decided to specialize in brand strategy, working independently and collaborating with the branding consultancy Infinito on projects for local and multinational clients.
Education
• University and postgraduate studies at the Universidad de Lima
• ESAN School of Business
• Universidad Tecnológica del Perú
• Universidad de Ciencias Aplicadas
Latest 3 articles on our blog
INTA Annual meeting in Washington D.C. has started
INTA Annual meeting in Washington D.C. has started with a great agenda and interesting activities. We are glad to reconnect with friends and meeting new colleagues around the globe.
4 benefits for small businesses of the Ruta PI program of Indecopi in Peru
Increasing profitability is just one of the benefits that companies can obtain by registering their Industrial and Intellectual Property of their various innovations, brands, and creations in Peru. But there are still few companies in Peru and in the rest of Latin...
Piracy and Intellectual Property in Peru: Copyright Situation
Peru has an extensive history related to piracy and Intellectual Property. Now there is a more determined fight from the State and the companies themselves to minimize this piracy that affects the publishing, record, audiovisual, computer and fashion industries, but...