Yurek Aguirre
Branding Consultant
legal@unionandina.com
Yurek is a branding consultant with more than 15 years of experience in brand creation, management, and communication in the Peruvian market. During his career, he worked in the creative department of Belcorp, a Peruvian multinational present in 12 Latin American countries, where he participated in product development from conceptualization to launch. Later, he decided to specialize in brand strategy, working independently and collaborating with the branding consultancy Infinito on projects for local and multinational clients.
Education
• University and postgraduate studies at the Universidad de Lima
• ESAN School of Business
• Universidad Tecnológica del Perú
• Universidad de Ciencias Aplicadas
Latest 3 articles on our blog
Global Innovation Index in Latam: 3 key actions for Peru
Peru was ranked 76 in the Global Innovation Index 2020[1], a joint study between the World Intellectual Property Organization (WIPO) and Cornell University. To achieve the goal of advancing in that ranking, Peru needs to make a leap in several categories over the next...
Protection of Plant Varieties in Peru and the USA
Union Andina Intellectual Property, INDECOPI; INIA and Knobbe Martens present the Webinar "Protection of Plant Varieties in Peru and the USA" with the purpose of raising awareness of technical and legal relevant information held by recognized leaders and specialists...
Patents are a tool for economic recovery after the pandemic
Economic recovery is the golden goal for all countries in the world in the midst of the COVID-19 pandemic, that is why innovation and patents can become a transcendental tool of change for economies, especially in regions such as Latin America. Francis Gurry, Director...