Yurek Aguirre
Branding Consultant
legal@unionandina.com
Yurek is a branding consultant with more than 15 years of experience in brand creation, management, and communication in the Peruvian market. During his career, he worked in the creative department of Belcorp, a Peruvian multinational present in 12 Latin American countries, where he participated in product development from conceptualization to launch. Later, he decided to specialize in brand strategy, working independently and collaborating with the branding consultancy Infinito on projects for local and multinational clients.
Education
• University and postgraduate studies at the Universidad de Lima
• ESAN School of Business
• Universidad Tecnológica del Perú
• Universidad de Ciencias Aplicadas
Latest 3 articles on our blog
Plant Breeders’ Rights in the Andean Community 2025
Decision 345 establishes the regulatory framework on plant breeders’ rights applicable in the Andean Community member countries: Peru, Colombia, Ecuador, and Bolivia. Notably, all four countries are members of the International Union for the Protection of New...
Generative AI & Copyright Rulings in Peru and Colombia (2025)
Peru In September 2024, the Copyright Office of INDECOPI issued two decisions regarding the registration of artistic works produced or created with generative Artificial Intelligence, such as “Artbreeder”. Mr. Kevin Rosales submitted two separate...
Brand Protection in the Andean Community and China
Union Andina Intellectual Property Solutions, in partnership with Jiaquan IP Law of China, is pleased to invite you to the webinar “Navigating Brand Protection in the Andean Community and China”. In this event, Alejandro Castro (Managing Partner at Union Andina) and...