Yurek Aguirre
Branding Consultant
legal@unionandina.com
Yurek is a branding consultant with more than 15 years of experience in brand creation, management, and communication in the Peruvian market. During his career, he worked in the creative department of Belcorp, a Peruvian multinational present in 12 Latin American countries, where he participated in product development from conceptualization to launch. Later, he decided to specialize in brand strategy, working independently and collaborating with the branding consultancy Infinito on projects for local and multinational clients.
Education
• University and postgraduate studies at the Universidad de Lima
• ESAN School of Business
• Universidad Tecnológica del Perú
• Universidad de Ciencias Aplicadas
Latest 3 articles on our blog
Patent Prosecution Highway (PPH): key facts to expedite your patent application
What is the Patent Prosecution Highway (PPH)? The Patent Prosecution Highway (PPH) is an accelerated patent examination program that enables applicants to save time and costs in participating countries. This mechanism allows an applicant to rely on a favorable...
Article in Revista de Actualidad Mercantil No. 9 – Commercial Law Team
We invite you to read the recent article written by our Managing Partner Alejandro Castro in Revista de Actualidad Mercantil No. 9, published by the Commercial Law Team of the Pontificia Universidad Católica del Perú, entitled "Toward a New Function of the Brand:...
Intellectual Property as a vehicle for innovation and entrepreneurship
Our Managing Partner, Alejandro Castro, representing ASIPI Emprende, and Margarita Zambrano, representing ASIPI Pro-bono, participated in the conference series organized by the Wood Productive Innovation and Technology Transfer Center (CITEmadera), an entity under the...