Yurek Aguirre

Branding Consultant

Alejandro Castro

legal@unionandina.com

Yurek is a branding consultant with more than 15 years of experience in brand creation, management, and communication in the Peruvian market. During his career, he worked in the creative department of Belcorp, a Peruvian multinational present in 12 Latin American countries, where he participated in product development from conceptualization to launch. Later, he decided to specialize in brand strategy, working independently and collaborating with the branding consultancy Infinito on projects for local and multinational clients.

Education
• University and postgraduate studies at the Universidad de Lima
• ESAN School of Business  
• Universidad Tecnológica del Perú 
• Universidad de Ciencias Aplicadas

Latest 3 articles on our blog

Trademarks and Advertising in Peru: 2024 Summary

Trademarks and Advertising in Peru: 2024 Summary

Trademark Notoriety Nike The Intellectual Property Chamber of the INDECOPI Tribunal, through Resolution No. 0330-2024/TPI-INDECOPI, issued a binding precedent establishing that the recognition of a trademark's notoriety is valid for a period of five years. After this...

WIPO Treaties

WIPO Treaties

On November 22, WIPO and the Andean countries of Peru, Colombia, Ecuador, and Bolivia adopted the Treaty on the Law of Designs, known as the Riyadh Treaty. The Andean Community countries succeeded in including the requirement for indicating the origin of traditional...

Intellectual Property and the Andean Community – Q&A

Intellectual Property and the Andean Community – Q&A

  What is the Andean Community? The Andean Community is an international organization composed of Peru, Colombia, Bolivia, and Ecuador, whose primary objective is regional integration. To achieve this, it has various bodies and institutions that form what is...