Are brand protection strategies evolving at the same pace as modern marketing?
Today’s market demands innovative ways to connect with consumers, driving the rise of non-traditional trademarks such as sound marks, position marks (like the iconic Louboutin red sole), holograms, and 3D designs.
However, commercial innovation brings complex legal challenges. In this new video, Alejandro Castro, Managing Partner at Union Andina Intellectual Property Solutions, examines the current landscape in Peru and the Andean Community.
While Andean legislation allows for their protection, Alejandro dives into the most significant technical hurdle for IP practitioners: achieving invariable graphic representation to ensure absolute legal certainty against third parties.
Watch our Managing Partner’s full analysis below. Looking to safeguard your company’s most innovative intangible assets? Reach out to our team for specialized, strategic guidance.