Alejandro Castro Angulo
Partner & Managing Director
Alejandro is the Managing Partner of the firm, and his professional practice focuses on Industrial and Intellectual Property, Advertising, Privacy, and Consumer Protection.
He has over 10 years of experience providing strategic legal advice in the protection of trademarks, patents, and plant varieties in Peru. Additionally, he leads projects for the registration and international protection of brands for local and foreign companies in Latin America and other regions such as Europe, Asia and North America.
As part of his international experience, Alejandro has successfully advised the Xcaret Group from Mexico in the protection of their trademarks in the United States, which involved filing a lawsuit before the United States District Court for the Southern District of Florida. The project was managed jointly with the law firm Allen, Dyer, Doppelt + Gilchrist from Florida.
Education
• University of New Hampshire – Franklin Pierce School of Law, Masters of Laws (LLM) in Intellectual Property (2023-2024) Winner of the ASIPI-UNH Scholarship. Graduated with High Honors.
• Universidad ESAN, B.A. in Consumer Psychology (2021)
• Rotterdam School of Management, Erasmus University-The Netherlands, International Business Administration (2016). Universidad ESAN Exchange program
• Pontificia Universidad Católica del Perú, Lawyer, cum laude (2014)
Memberships
• Civil Association IUS ET VERITAS, Pontificia Universidad Católica del Perú Law Review
• Lima Bar Association
• Inter-American Association of Intellectual Property (ASIPI)
• International Trademark Association (INTA)
• International Bar Association (IBA)
Languages
• Spanish and english
Publications
• “How Competitive Poaching constitutes Trademark Infringement and Unfair Competition through the lenses of Bounded Rationality, the FCB Grid, and Information overload.” Winner Article of the ASIPI-UNH Scholarship.
• “The Kyoto Protocol, the Clean Development Mechanism and the carbon credits”. Co-authored. IUS ET VERITAS N° 36
• “Together but not coupled! An economic distance between trademarks and other Intellectual Property assets, in particular patents and copyrights”. IUS ET VERITAS N° 43
• “Trademark Cognitive Psychology and confusion. A contribution to unfair competition analysis”. Actualidad Jurídica, February 2015, N° 255 – Grupo Gaceta Jurídica.
Latest articles on our blog
Chile: Modifications to the Industrial Property Law – Non-traditional Trademarks, Cancellation Action, Industrial Designs and Provisional Patent applications
Law 21.355 entered into force in Chile on May 9, 2022 and modified The Industrial Property Law 19.039 from 1991. This modification has brought important changes such as the incorporation of non-traditional trademarks, and the cancellation action for non-use or...
The Legal Congress on Law, Business and Innovation
On July 7th, The Legal Congress on Law, Business and Innovation was held in Lima, organized by Gericó Associates. This important event congregated different specialists who shared their insights in the current situation of Law, Investment and Technology within the...
The Madrid System in Mexico: Trademarks Statistics at a Glance (2021)
The Madrid System entered into force in Mexico on February 19, 2013 and has proven to be an important filing tool for international companies. For 2021, we have gathered and analyzed relevant information on the trademark filing behavior via the Madrid System for...