On November 29, our Managing Partner, Alejandro Castro, represented ASIPI and its ASIPI Emprende program at Emprende PUCP 2024, organized by CIDE PUCP.
In addition to the technical-legal aspects related to trademark law, he highlighted the relevance of the concept of “perceived brand value” (brand equity) that entrepreneurs must always keep in mind.
Understanding this concept makes it easier to appreciate, in its true magnitude, the importance of trademark registration and enforcement since these are fundamental vehicles for building intangible assets in the minds of consumers.
Emprende PUCP brings together entrepreneurs, experts and strategic allies in a space that promotes collaboration, sustainability and business growth.
You can watch the broadcast of the event here.
